Understand the market: Are you in a Buyer’s Market, Seller’s Market or balanced Market. Each market has it’s own characteristics, learn which phase the market is in and what that means for the properties on sale.
Choose the best agent: Choose an agent who knows their local areas and knows the people who make up the community. Ask to see their selling portfolio, credentials and even ask to contact previous clients. Agents with good communication skills, proven selling records and a strong connection with the local community will have a better chance of finding prospective buyers than an agent merely offering the least commission.
What time of year: Properties sell year round though traditionally spring is when most people sell. The mild weather tends to bring out the buyers in bigger numbers and gardens are at their most appealing.
Set an appropriate sell price: The largest number of potential buyers will be attracted to your property in the first 30 days. Therefore it’s important your property is priced to suit the market in which you are selling. Research shows that if a home is overpriced it attracts fewer buyers; it takes longer to sell and eventually sells at a lower price than a correctly priced home when it first comes onto the market. Conversely under pricing can have potential buyers wondering what is wrong with the property. Choose an agent that can provide an accurate appraisal of your property and determine the correct value through a good understanding of market conditions.
Decide on Auction or Tender: Research the benefits and considerations of both the auction process and the tender process. Different sellers will benefit differently from either mode of sale, so it’s best to find out the ideal solution for your situation.
Allocate marketing budget: Speak to your agent about the different marketing options available for your property and decide on the appropriate amount your willing to spend relative to the value of your property. Here are some great questions to ask your agent about marketing:
– How will you advertise my property?
– Do you provide feature sheets about my property?
– Will my property be on the internet?
– Do you have a referral network of potential buyers?
– May I see a sample of past homes sold?
– What marketing do you do differently to other real estate agents?
– How will you provide regular feedback to me?
– Can you present me with a marketing strategy that covers the entire listing
period?
Prepare for open home inspections:
– First impressions are important so give your property a good street appeal.
– Minimise your personal effects
– Secure your valuables such as jewellery and money.
– Create an atmosphere with low volume, easy listening music in the background.
– Make arrangements to have your pets stay at a friend’s house.
– Brighten up your home with fresh flowers and fruit.
– Make sure the house smells pleasant.
– Ensure exteriors and interiors are looking their best.
For more comprehensive information on these tips contact A.E. Gibson & Co, your local Professionals Agent, for your free copy of the Pathway to Selling booklet or download your free copy today:
A.E. Gibson & Co
• 818 Pascoe Vale Rd, Glenroy VIC 3046
• Tel: 03 9306 0255
• Fax: 03 9306 9448
• info@aegibson.com.au
SELLING WITH PROFESSIONALS
It’s a big decision to sell your home. Whether it’s upsizing, downsizing or relocating, it can be a complicated and emotional process.
With more than 225 offices across Australasia, and direct access to buyers looking for properties in your area, Professionals has helped thousands of property owners achieve a great result with the sale of their property.
We are committed to getting the best price for your property and here to assist in making the process as stress free and rewarding as possible.
There are many things to consider. Understanding the real estate market, whether to sell or go to auction, how to best market your property, how to achieve the best possible price and the specific considerations for selling existing or new homes, units, land, rural, business or commercial properties.
Professionals are with you from start to finish with a team that is familiar with the local market conditions (being locals ourselves) and with the support of an international network. We prepare the home appraisal, plan an open house, negotiate with potential buyers and are beside you until the transfer ownership to the buyer.
With a combination of passionate people, outstanding service and expert market knowledge we can do the same for you.
For us, it’s not just about a single sale, and we are not interested in making a bigger commission. Professionals focus on delivering more PROs and less cons.
We want to earn the right to be your first choice when it comes to selling, buying and managing your properties, now and into the future.
And that means selling at the right time. At the right price.
For anything you need during your home selling journey, your nearest Professionals office is waiting to hear from you. We’re ready to help.
For a free marketing appraisal, visit professionals.com.au/sale-market-appraisal
